I’ve read this book recently as the title and the authors caught my attention. Can you really write notes from the apocalypse? Well, turns out that the authors of this book made a very interesting twist to it.
This book is about people who prepare for the apocalypse. It takes us to a number of places where we meet people who prepare for the worse. For me, the most interesting was a guy who bought an old army bunker and prepared a reasonably priced ranch for survining after a nuclear war. Well, reasonably is still 35,000 dollars, but given that you get to live through the worse, maybe it’s not that expensive.
However, it was not the price that caught my eye. It was essentially how he marketed that shelter. The shelter itself was quite spartan, as opposed to shelter for the ultra-rich people with pools, game rooms, cinemas and what have you.
The main selling point for the shelter was not the spartan condition, it was the dream and the possibility of survival. The owner was selling people on the idea that they will be the ones to create the brave new world after the old one collapses.
I’m not certain that there would be world after the nuclear apocalypse (Chernobyl’s disaster happen 30 years ago and the area will be inhabitable for the next 200 years), but I did like the way he sold the “condos” in the shelter. Quite brilliant, actually.