“That will never work” – A book about Netflix

That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph : Randolph, Marc: Amazon.se: Böcker

Building a successful start-up seems like a really cool idea – from a distance. I’ve used to teach a course about enterpreneurship, start-up, business models and alike. Although it was nice, I always felt that I’m a person who knows absolutely nothing about this. At least not in practice…

In this book, the original founder of Netflix tells his story about how he took the idea and made it into a product. He tells the story about how the idea hatched, how he, and his team, created a data-driven model of understanding their customers. The book is also about the struggles of start-ups – about taking on investments from the beginning and then being pushed out of the company. It’s about being able to understand what’s best for the company and what’s best for the individual.

I like the way in which the authors describes the story, and also shows a bit of himself: how he felt, how he wanted to build the company and how he decided when to leave (with grace!). I also like his ending of the book – Nobody knows anything! which is a saying that you never really knows what will and will not work in the end.

I recommend this as a Sunday reading to get inspired.

Author: Miroslaw Staron

I’m professor in Software Engineering at IT faculty. I usually blog about interesting articles (for me) and my own reflections on the development of Software Engineering, AI, computer science and automotive software.